Founded by celebrity makeup artist Rea Ann Silva, the iconic and elliptical-shaped cosmetic sponge creates the perfect makeup and skincare application. Rea Ann’s experience in the beauty industry spans a twenty-year journey from being one of the most sought after makeup artists in Hollywood to being the force behind the creation of “Beautyblender”, the multiple award-winning genius cosmetic applicator that has taken the beauty, professional and retail markets by storm.